Organic growth. The neutral-to-guardedly optimistic evolution of an important idea. Simple muted piano notes turn into a bed of percolating percussive pianos representing the germ of an initial thought. @:08 the idea transforms into complex research as acoustic guitars enter. @:17 dignified orchestral strings and four-on-the-floor kick drum grow in tenor, illustrating the product testing. @:29 the cut climaxes, realizing that another country has stolen the idea, beat you to production and even stole your product name, but due to linguistics, spelled it wrong. Now the world has a breakthrough drug for life-threatening "nut and penis allergies." The cut starts again @:30, with muted plucked strings, muted/unmuted acoustic piano, kick-drum, suspended viola notes and acoustic guitars, getting busier @1:13 with a "ticking" hi-hat and an insistent string/drum rhythm that crescendos to a final hit. Good for showing change, time-lapse/time-related spots, procedurals, corporate videos showing growth/progress and finding the same company was also responsible for the cure for "genital wars."