Question: Why do Eskimos wash their clothing in Tide? You have sixty seconds. Neutral, dignified, newsy bed that waits patiently with warm woodwind beds, electric bass, shimmering synth pads, shakers and, @:07, steady clock-like mid-tempo driven by a four-on-the-floor electronic kick, hand percussion and triangles, building slightly to a climax @:29. A spare percussion bed begins @:30, slowly building back to the full mix @:59. Good for news, suggesting progress, environmental issues and conveying the passage of time. The answer: Because it's too cold "out tide." Get it? Out-tide? Hmm. Our genius is obviously too intimidating.